Lebron James’ The Decision on ESPN was one of the most significant headline news stories of 2010. His choice to leave his hometown for Miami was highly criticized across the internet. Most people agreed he handled his free agency situation poorly and as a result would have long term effects on his legacy.
Nike, known for their ads, successfully launched a viral video marketing campaign that answered his critics titled, ‘Rise: What Should I Do?’ It was able to secure over four million hits on YouTube since October 2010. It created another perspective for their brand athlete but also integrated the release of his seventh signature shoe creating a viral video promotion phenomenon.
The catchphrase “What Should I Do?” became a common phrase for 2010, giving rise to inside jokes and internet memes. The most successful viral video production spoof of the original ad came from the creative minds of Tony Yacendia and Dan Perrault. They took the original elements and remixed it with another top headline story in Brett Favre. With added humor mocking his retirement, they cleverly titled and tagged it ‘Bretty Favre: What Should I Do?’ It generated over two million views in just over a week since its original posting on YouTube.
Viral video marketing can be a simple idea with an added twist. The different types of genres that can be applied to penetrate an audience are limitless; it can be comedic, dramatic, or raunchy. The famous ones are satirical in nature and often lead to laughter. But more importantly, a discussion begins shortly afterward, as users across the globe can experience what everyone is talking about. It all starts with a strategy through an efficient mode viral video creation to help better engage your audience.
Here is the original Lebron commercial:
The Brett Favre Spoof:
