For decades businesses have tried to reach a large audience to promote their brand. If you told them a simple video could reach a global audience of over 10 million people, they would have laughed at you. But today national and local businesses have broken the mold as viral video production is on the rise.
Alphabet Photography produced a short clip of the Niagara Choir singing “Hallelujah” to unsuspecting shoppers at a Niagara Mall. The video has achieved over 30 million hits and has been shared all over the internet. Viral video promotion has caused this video to take off as individuals have shared this with their friends and on various viral web sites. Without the use of targeted video viral marketing, Alphabet Photography has exploded as they have created a connection with consumers, both old and young.
The only problem with this video is that there is no particular branding within the video to promote the choir or Alphabet photography. The tagging is also terrible, and If you are getting over 30 million hits, you’d better make sure people remember who you are. The use of proper viral video promotion is essential to ensuring your video stays viral, and creating a bond that will draw individuals to your next video. Due to this explosion of viral video’s, video marketing companies have been established to help video promote and maintain and online brand identity.
