A live action trailer based on the popular game franchise “Call Of Duty: Modern Warfare” by Activision/Infinity Ward.

• 2.5 million views worldwide over the first 48 hours.
• Most watched, favorited, and highest rated video in all of Youtube over the first 48 hours.
• Over 20,000 articles covering the video in the first few days.
• Major mainstream coverage by publications such as USA Today, IGN, Toronto Star, National Post, and many more.

An extensive digital campaign sponsored by KPMG targeted at university students across Canada.

• Over 120,000 students nationwide visited the contest site and watched the main video.
• Over 600 user videos uploaded.
• Contest page is on the front page for over 130 search phrases on Google.
• Spillover into mainstream media coverage by over 60 publications nationwide.

Entry to the 2010 Cannes Lions on behalf of WaterAid.

• With 30,000+ views and 1,000+ likes, ad spot was the most popular submission in the contest.
• Top-rated video in ‘Nonprofits and Activism’ category on Youtube for the month of May, 2010.

• Positive review by “Copywrite, Ink.”

Winner of the Doritos Viralocity $100k grand prize (2010).

• Over 1 million YouTube views, 2000+ favorites, and 2000+ comments worldwide in one month.
• Digg front page with over 600 votes.
• Featured on Mashable, TUAW, Globe and Mail, Fast Company, College Humor, and hundreds of other blogs and mainstream publications.