Nike, known for their ads, successfully launched a viral video marketing campaign that answered his critics titled, ‘Rise: What Should I Do?’ It was able to secure over four million hits on YouTube since October 2010. It created another perspective for their brand athlete but also integrated the release of his seventh signature shoe creating a viral video promotion phenomenon.
The catchphrase “What Should I Do?” became a common phrase for 2010, giving rise to inside jokes and internet memes. The most successful viral video production spoof of the original ad came from the creative minds of Tony Yacendia and Dan Perrault. They took the original elements and remixed it with another top headline story in Brett Favre. With added humor mocking his retirement, they cleverly titled and tagged it ‘Bretty Favre: What Should I Do?’ It generated over two million views in just over a week since its original posting on YouTube.

Viral video marketing can be a simple idea with an added twist. The different types of genres that can be applied to penetrate an audience are limitless; it can be comedic, dramatic, or raunchy. The famous ones are satirical in nature and often lead to laughter. But more importantly, a discussion begins shortly afterward, as users across the globe can experience what everyone is talking about. It all starts with a strategy through an efficient mode viral video creation to help better engage your audience.

Here is the original Lebron commercial:

The Brett Favre Spoof:

Alphabet Photography produced a short clip of the Niagara Choir singing “Hallelujah” to unsuspecting shoppers at a Niagara Mall. The video has achieved over 30 million hits and has been shared all over the internet. Viral video promotion has caused this video to take off as individuals have shared this with their friends and on various viral web sites. Without the use of targeted video viral marketing, Alphabet Photography has exploded as they have created a connection with consumers, both old and young.

The only problem with this video is that there is no particular branding within the video to promote the choir or Alphabet photography. The tagging is also terrible, and If you are getting over 30 million hits, you’d better make sure people remember who you are. The use of proper viral video promotion is essential to ensuring your video stays viral, and creating a bond that will draw individuals to your next video. Due to this explosion of viral video’s, video marketing companies have been established to help video promote and maintain and online brand identity.

That’s why she decided to distribute her latest film, Die Beauty, through Hollywood’s biggest nightmare: The Pirate Bay. And not only that. The film can be remixed, edited and distributed freely by anyone as long as you link to the makers of the film.

The reasons behind it are simple: by doing this, their movie will be seen all over the world, and not only in Swedish theaters. It will be seen by anyone who has connection to the internet.

By providing a subtitled version, she has given the world a piece of art, and the world is giving her a lot of free publicity and online viral marketing.

Maybe not our usually funny viral treat, this movie has been described by the makers as “a surreal thriller in a feverish fairytale world”. And it is. I highly recommend to watch this flick, and support this interesting and refreshing new trend.

This is how viral video marketing is done.

Now, when viral comes from real life events, we understand the real dimension of the word viral. When one isolated event makes such a big impact on the web that not only one, but many viral responses follow up.

This is the case of Steven Slater, the flight-attendant who couldn’t handle more insults from one of the passengers of the JetBlue flight and made a spectacular, yet very risky exit from the plane.

Steven Slater’s flight-attendant career might be over, but he’s now an official icon for everyone who at some point of their life has wanted to grab a beer and leave.

Their latest video, the Homophobic Batman is a clear example of a parody done right and therefore, gone viral.

The Homophobic Batman takes the classic idea of gay superheroes, but instead of Batman and Robin we have the edgy Joker, in a parody of Heath Ledger’s interpretation.

His witty dialogue and ironic tone is what makes the video deliver what Totally Sketch aims for: comedy that’s really funny.

Michael Gallagher, the Executive Producer and creator of Totally Sketch, not only gets comedy, but he also gets the internet pretty well: he engages viewers making the experience interactive, he uses black humor and irony in the dialogue, and he chooses topics that are hot on the net.

And they take it to the next level: while some viral video producers choose to split the product into several parts, the Homophobic Batman trilogy was created simultaneously, and viewers “build their own story” depending on the ending they wish to choose.

Funniest things is that, according to the views that each part of the Homophobic Batman has received, there’s no doubt what people think about Batman’s sexual orientation.

The viral video production done by DT Digital looks flawless : they wisely chose urban tribes that are a very easy target for ironic humor and topics that people are already talking about on the web.

The hipsters, for instance, bring dozens of copies of “Everything is Illuminated” while they critizise the font in which the manual was written, and compare the Honda Jazz to a Godard film.

The video itself is hilarious, but not only that, it’s a conversation between the audience and the video-makers and a great example of viral video marketing.

By creating a competition in which people can suggest what can be fit into the Honda Jazz, DT Digital is engaging in a real dialogue that uses all the elements that already exist in the web to their advantage.

And most of all, they repeat the formula without making it look old: the fact that the dialogue with the audience is still alive keeps the series of videos refreshing and entertaining, something that can work very well, like we saw in the Old Spice video series.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

The latest one is “Catfish”, the biggest hit at the Sundance Festival, and which is a documentary that tells the story of Nev Schulman, a 24 year-old photographer and one of the 3 young filmmakers that did this film, and his online relationship on Facebook with a girl from Michigan.

Given the social media-related topic, and its huge success at Sundance, it’s no surprise that the trailer has gone viral and has become an example of viral video marketing.

Using very similar elements than the Paranormal Activity 2 trailer, “Catfish” plays with the story’s suspense and phocuses on what’s lying beneath the surface, giving little information about the actual story.

The fact that viewers have called for discretion and insist on knowing as little as possible before viewing the movie has turned the trailer into a long opening scene in which just the darker elements of the movie are marketed. Needless to say, this makes “Catfish” more intriguing and therefore, more viral.

With Microsoft launching a new version of Office for Mac, videos are beginning to appear showing all the new cool features that the new Office has to offer.

Two packs will be available: the Microsoft Office for Mac Home and Student 2011, including Word for Mac, PowerPoint for Mac, Excel for Mac and Messenger for Mac and the Microsoft Office for Mac Home and Business 2011, that includes Word for Mac, PowerPoint for Mac, Excel for Mac, Outlook for Mac and Messenger for Mac.

Yes, Outlook.

No wonder there’s so much fuzz around the new Office version.

The Mafia 2 Game Trailer, for instance, is an intense display of the game’s features, such as the guns and vehicles, along with the vintage and well designed scenery.

The trailer also introduces the main character, Vitto Scaletta, and the general atmosphere that surrounds him, including original music and detailed graphics.

Several Mafia 2 game trailers have been released since 2007, highlighting different features of the game.

The latest Mafia 2 trailer was shown at the San Diego 2010 Comic-Con, marketing a playable demo that will be available on August 10, 2010.