Contest Creation: Facebook, Youtube, and Other Platforms
Contest creation is a vital part of an integrated digital marketing campaign as it engages your customer and encourages them to participate and promote your brand throughout their social networks. Consumers are encouraged through incentives, and companies gain online and word of mouth advertising as participants promote the brand through the contest platform.
Will An Online Contest Work For Your Company?
As seen in previous years, one month-long, well-run, and effective viral contest could be just as if not more effective than a full year of advertising and marketing can be for a company, big or small. Big brands such as Doritos and GoDaddy have been successful in promoting viral contests as they don’t only offer an incentive to the consumer, but also engage the customer in content production and online campaign production. This allows the customer to act as a brand ambassador, giving them the opportunity to be heard and voice their opinion. In order for the user to win the online contest, they must promote themselves and the brand positively and in a unique manner. This not only empowers the customer to act on behalf of the brand, but also serves as a cost-effective way of gaining national and viral exposure, if desired.
The Impact of Social Media On Today’s Digital Contest Landscape
Social Media is constantly expanding, and a business can now use established platforms such as Facebook, Twitter and YouTube to establish the framework of their online contests. VVO Media will help your business in contest creation and promotion so it aligns with your company values and image.
The four main types of contests VVO Media creates are:
