Lebron James’ The Decision on ESPN was one of the most significant headline news stories of 2010. His choice to leave his hometown for Miami was highly criticized across the internet. Most people agreed he handled his free agency situation poorly and as a result would have long term effects on his legacy. Nike, known [...]

For decades businesses have tried to reach a large audience to promote their brand. If you told them a simple video could reach a global audience of over 10 million people, they would have laughed at you. But today national and local businesses have broken the mold as viral video production is on the rise. [...]

For years, we’ve seen how filmmakers and producers have been fighting illegal downloads and internet leaking of their material. Swedish director Stina Bergman, however, has decided to start a new trend: if you can’t fight them, join them. That’s why she decided to distribute her latest film, Die Beauty, through Hollywood’s biggest nightmare: The Pirate [...]

Viral can come from anywhere: from studied and planned campaigns such as the Old Spice commercials, to celebrity surprises such as Lady Gaga’s infamous meat dress. Now, when viral comes from real life events, we understand the real dimension of the word viral. When one isolated event makes such a big impact on the web [...]

Parodies are maybe one of the most effective type of comedy, and Totally Sketch knows how to play with the formula. Their latest video, the Homophobic Batman is a clear example of a parody done right and therefore, gone viral. The Homophobic Batman takes the classic idea of gay superheroes, but instead of Batman and [...]

Hipsters, rappers, body builders and ninjas are the target of Honda’s last viral campaign. Promoting the Honda Jazz, Honda, along with Melbourne based DT Digital, created a series of funky online ads that use humor and irony when describing the features of the new car. The viral video production done by DT Digital looks flawless [...]

The fine line between documentaries and fiction never stops creating a big buzz in the movie industry. The latest one is “Catfish”, the biggest hit at the Sundance Festival, and which is a documentary that tells the story of Nev Schulman, a 24 year-old photographer and one of the 3 young filmmakers that did this [...]

Mac is a synonym for viral. Whenever there’s a new Apple product, everyone wants to know everything about it. With Microsoft launching a new version of Office for Mac, videos are beginning to appear showing all the new cool features that the new Office has to offer. Two packs will be available: the Microsoft Office [...]

Just like movie trailers, game trailers are now developing into refined and targeted viral campaigns. The Mafia 2 Game Trailer, for instance, is an intense display of the game’s features, such as the guns and vehicles, along with the vintage and well designed scenery. The trailer also introduces the main character, Vitto Scaletta, and the [...]

Signing petitions has become an activity which finds a great niche in the web, where anyone can become an online activist. Viral video production has done its part too: we all remember Pamela Anderson’s sexy PETA ads, urging us to take part in the Animal Rights cause. Politicians have been also doing their share in [...]